Yes, hybris Marketing is the new “default” marketing solution from SAP. While SAP CRM Marketing will still be supported until (at least) 2025, CRM customers can easily adopt hybris Marketing as part of their S/4HANA evolution in CRM. hybris Marketing and SAP CRM really work nicely together: they can share master and transactional data (no data duplication required if they are on the same HANA DB), and are integrated on many processes (e.g. campaign execution, interaction center, …)
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